Six PR And Marketing Tricks For Promoting Complex, Technical Concepts

My entire career has been dedicated to complex technologies (things you'd have a hard time explaining to grandma). So many companies find refuge in being obtuse and using obscure, unrelatable and pregnant terms (terms that make sense if you work for the company and attended "that" meeting) to describe their offerings.

6 Key Steps to Digital Marketing Investment Success

How you choose which marketing technologies to invest in may drive more than your results
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